When was the last time you checked your phone? Odds are, you did as soon as you read that sentence. Our mobile phones have become an absolute necessity in our lives. They are often the first thing we reach for when we wake up, use them during our breaks, as a go to resource for research and we even use them as a substitute for face to face communication. The average person checks their device 85 times a day, half the time without even realising they are doing it. It’s not surprising then that businesses are starting to embrace this relationship with our mobile devices in order to produce better results for the business. Big companies are seeing fantastic results from embracing mobile technology, but in actual fact it’s the small and medium sized businesses who could really see the benefits.
When you want to search for something online, do you open up your computer? Chances are you probably reach for your phone and type it into Google through the app instead. Thanks to the power of mobile phones most people are using them as the go to device instead of their computer. Having a website that is not only listed in multiple directories (to make it easier to find) but also mobile friendly will vastly improve your changes of customers finding and staying on your website. If your site isn’t mobile optimised, quick to load, simple to navigate or easy to use on a small screen, you will lose the customers interest and the sale. 60% of internet browsing is done online with 4 out of 5 customers shopping on mobile devices. Even B2B customers are now shopping on mobile devices, so this is not an area you can afford to ignore.
Advancements in mobile workforces and cloud based technologies have changed the landscape for how business is done. Businesses utilising cloud storage solutions can access documents and files from anywhere at any time, allowing them to be truly responsive to customer requests. Your salesman in the field can download a blank contract from your database, have it filled in and signed and then upload it again from wherever he is. Your team in the office can then take that contract and start moving it through the proper processes instead of waiting for the salesman to come back with it. With crucial business information at your fingertips you can instantly close sales, invoice customers or answer critical questions from employees and suppliers.
The same cloud based technology that allows you to be more responsive to customer requests also helps your team to be much more productive. You are able to save hundreds of hours of emailing files back and forth or copying them onto USB sticks. Tired of waiting for people to upload their ‘revised’ documents? Multi-editing functionalities mean that different people can work on the same document at the same time without worrying about version control. Mobile technology helps eliminate a lot of the time consuming and ultimately unproductive tasks from your day to day life, allowing you to focus on more important things.
Finally, by embracing mobile technologies you can encourage a culture of collaboration and communication within your workforce, even if they aren’t all located I the same physical space. If you have employees who work from home or in different offices, mobile technologies allow them to communicate and collaborate seamlessly on projects as if they were in the same room. With Office 365 for example mobile collaboration doesn’t require everyone to download extra clunky tools and learn how to use them – it’s all familiar and available on any device. Multiple people can work on documents at once and video chats make it easier to communicate ideas and collaborate on projects on the move.
Mobile technologies have already helped many larger businesses achieve amazing results and boosted their performance through the roof, and there is no reason it won’t work for small businesses too. While the budget might be smaller, the dreams are bigger and the technology is a there to support it, without the big business price tag. To find out more about making your business mobile friendly, get in touch and see what we can do for you.